About us



William Bardel



  Genji Restaurant sign image
Lecturing at a UX London conference workshop
(June 2009)

William Bardel

Principal / Information designer

With 15+ years experience working at design, architecture, engineering and software firms, William has designed signage systems for cities, airports, and mass transit, along with print maps, infographics, annual reports, websites, dynamic information displays, and statistical data visualizations. He has lectured internationally on design technology and wayfinding.

Prior to founding Luminant Design, William worked with notable companies, including:
  • Mijksenaar Arup Wayfinding (New York)
  • Joel Katz Design Associates, (Philadelphia)
  • Resort Technology Partners (Colorado)
  • Concrete Media, (New York)
  • The Hillier Group Architects (Princeton, NJ)
  • Metropolitan Museum of Art (New York)


  • Master of Design in the fields of communication planning and
    information design, 2001, Carnegie Mellon University
  • Information design studies, 1999, Rhode Island School of Design
  • BA in English, 1997, Kenyon College.

Writings / published works

  • Drawing Ideas: A hand-drawn approach to better design, 2013, Watson-Guptil.
  • 80 Works for Designers, (David Sherwin, ed.) 2010, F+W Publications/
    HOW Books; article contributor on mapping and diagramming
  • Informational Diagram Collection, 2009, PIE Books, Japan; Featured diagram
  • Mind Hacks: Tips & Tools for Using Your Brain, (Stafford & Webb, ed.) 2004,
    O’Reilly Press; Article contributor on visual cognition and design
  • Best Informational Diagrams 2, 2004, PIE Books, Japan; Featured diagram
  • “Depth Cues for Information Design,” Masters thesis, CPID program
    Carnegie Mellon University, 2001.

Professional affiliations

  • AIGA (American Institute of Graphic Arts); Member, 2006 –
  • SEGD (Society for Environmental Graphic Design); Member, 2004 –.

Speaking engagements

  • University of the Arts, Philadelphia. 2010
  • UX London (Conference on User Experience Design), 2009
  • CHI (ACM Conference on Human Factors in Computing Systems), 2009
  • IxDA (Interaction Design Association Computing Design conference), 2009
  • Emergence (Carnegie Mellon conference on service design), 2008
  • CHI (ACM Conference on Human Factors in Computing Systems), 2007
  • Carnegie Mellon University: “Developing pedestrian wayfinding strategies for     navigating urban landscapes,” 2004
  • Carnegie Mellon University: “Depth Cues for Information Design,” 2001.
  • Carnegie Mellon University: “Dynamic Ski Map: Rethinking the public map,”     2001.