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Product lifespan diagram

A new twist on a familiar concept

The product lifespan diagram describes the rise and fall of a product's popularity in the consumer marketplace. This infographic visualization is based on a generalized adaptation of Geoffrey Moore's model for technology adoption from his book "Crossing the Chasm," the diagram however expands consideration to include the result and influence of evolving positive (pro) and negative (con) consumer perception as a factor to a product's success and eventual decline in popularity.

Posters of the diagram are available for purchase, please contact us for details.