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-Information graphics
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RealGrassFedBeef.com
REMO EMS website
U.S. software company
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U.S. software company website

Organization & message strategy development

A 2002 website redesign involving brand development and information architecture services for a 60-person U.S. software company.

The project was as part of an effort to better define the company as the industry leader in point-of-sale operations software for the resort, recreation and retail industries in the United States. The site redesign was to enable more effective marketing of the comopany's complex software & internet service offerings, including a full range of internet services, including web site and kiosk development, dynamic content integration and database-driven marketing programs.

Post-it brainstormingsessions and market research of competitors provided a content format that would effectively target the company’s primary audience of resort managers.

Date: July 2002