Manhattan developer the Durst Organization needed signs for one of its mixed-used residential developments as part of a building lobby retrofit. HELENΛ is 38-story mixed-use high-end residential and street retail building in Midtown Manhattan at 501 West 57th Street, New York, NY. Reflecting the Durst Organization's commitment to sustainable design and green living, the building houses 597 rental residences, sports amenities, and street retail space.
Luminant Design designed identity for this building's new canopy at its residential entrance and new lobby signage as part of a reconfiguration of lobby access. The canopy structure was designed by the recognized NYC firm, Studio V Architects.
Client: The Durst Organization
Date: 2016. Installed 2016.
Joint project by Luminant Design and Nice Kern LLC. Luminant Design was the lead information designer and the client manager on this project.