VCT Corp. branding

Refreshing an organizational brand

Headquartered in Boston and Los Angeles, VCT Corp. is a leading member experience partner to private clubs across the U.S. and provides resources in personalized communications and loyalty programs. When VCT needed to refresh its organizational brand identity it hired Luminant Design to help it internally refocus its brand.

Graphic strategy and related collateral materials

Luminant Design provided VCT with kickstarter brand strategy solutions, including a (re)brand identity manual, brochures, tradeshow graphics, and development of layout, color and typography standards for its marketing materials. These helped VCT's reaffirm its market presence through a more clear and consistent presentation.

Client: VCT Corp, Boston, MA
Date: 2010